In business, knowledge is power

News, views and opinions for small businesses and start-ups.

phone showing Facebook next to letters spelling social media
Category: General

How To Write Product Or Service Descriptions For Social Media

All of the noise and competition for attention on social media at the moment means you need to carefully craft your sales posts so that they don’t get lost. Here's how... Read more
post it note on board success stories
Category: General

Overcoming COVID Restrictions - Success Stories

Despite COVID-19 restrictions, many small businesses have flourished. Here we find out a little more about some of those who have bucked the trend and overcome the obstacles that have been thrown in front of them. Read more
animated website
Category: Marketing & Sales

How to create visual impact online

Creating content that is immediately engaging to your audience, whether on your website or social channels, can be a daunting prospect. Here are some top tips on how to cut through the noise and ensure your voice is not only heard, but remembered! Read more
instructional content flow chart
Category: General

How to Create an Online Training Course

If you're thinking, like many of us, of offering online tools and training courses to your customers during social distancing and Covid-19 restrictions, then this article is for you. Read more
Paying with credit card on laptop
Category: General

How to adapt your PPC campaign to a changing market

Recent events have shaken up the e-commerce sector, with new consumer trends emerging that were unforeseeable just months ago. How you can successfully adapt your PPC strategy? Read more
Rich Hine delivering IBC of hand sanitiser to central distribution network in April 2020
Category: General

How Covid-19 has affected us - British Polo Gin

Richard at British Polo Gin explains how they have kept things ticking over after 150 dates from their summer's event schedule were wiped out virtually overnight by the effects of coronavirus. Read more
Entrepreneurs in masks for Covid-19 health and safety
Category: General

Doors are Reopening: Health & Safety for your Small Business

As a freelancer or small business, you may be struggling to know what to do in terms of health and safety with Covid-19 so you can reopen your business and start working again. Read more
man holding compass
Category: General, General hints and tips

Navigating business change in unprecedented times

With the impact of the COVID-19 Pandemic being felt across the globe, most business owners find themselves trying to make sense of it all. How do you navigate this change to give you the best possible chance of success? Read more
desk with IT equipment for small business
Category: General

“I’m Starting A Business, What IT Do I Need?”

The good news is you don’t need to spend a fortune. Knowing exactly what tech you need to run your business right from the outset will stop you from making an expensive mistake. Read more

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