In business, knowledge is power

News, views and opinions for small businesses and start-ups.

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Category: General

How to Harness the Power of Testimonials for Your Business

Your website and marketing materials may be well-written and persuasive, but today’s consumer is sceptical and savvy. How can you use testimonials for your business to convince them that you’re not making empty promises? Read more
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Category: General hints and tips

Graduate to Entrepreneur: 6 key ingredients

What are the key ingredients for making a successful transition from graduate to entrepreneur, and getting your business up and running? Read more
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Category: General hints and tips

What's the point of coworking?

Coworking has become very in vogue over the last few years, with new spaces popping up in major cities from New York to Delhi. But why do people use them, and who are these people? Read more
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Category: General hints and tips

Before Your Begin Your Start-up Journey

Whether you are new to the business world or find yourself struggling to grow your early-stage business, these 5 key steps will help you prepare your start-up journey. Read more
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Category: Marketing & Sales

Digital Marketing for new start-ups: Traffic, SEO, Analytics

Use digital marketing to get you visible online and maximising your efforts, and ultimately, your sales. Read more
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Category: Social Enterprise

Business For The Good of Society

A growing number of people have discovered social enterprise: earning a living from a business that exists specifically to make the world a better place. Read more
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Category: Confidence and Skills Building

Designing Our Own Opportunity

Luke and Kieran are University of Gloucestershire graduates turned successful business owners, and they've learnt a great deal along the way. Read on to find out how they made it happen... Read more
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Category: Marketing & Sales

Making Your First Sale

For most startups, this is a crucial time for product development - to fine-tune exactly what makes your product better than the competition's Read more
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Category: General hints and tips

Prioritising For Your Start-up

This decision matrix introduces reversibility/irreversibility, helping you to sort out what activities and priorities are most necessary for your small business NOW. Read more
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Category: Confidence and Skills Building

How To Negotiate For Your Business

Everyone can walk away a winner if you try this negotiation technique when coming to an agreement with your start-up's clients or collaborators Read more

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