Boost your SEO and get more website traffic in 4 easy steps

Search Engine Optimisation is the act of making changes to your website so that you gain a higher position in search engine results for a given keyword. Follow these 4 steps to boost your SEO and get more traffic to your website.

Search Engine Optimisation (SEO) is the act of making changes to your website so that you gain a higher position in search engine results for a given keyword. This brings more visitors to your website and with it comes more leads and enquiries.

Taking time to do some desk research may seem like an onerous task but it will pay dividends – by following four steps, you could boost your SEO to top-ranking positions.


  1. Find the right search keywords

Brainstorm – consider what words are people using to find a product or service like yours. Tools such as Wordtracker or Google Trends are great for finding the average monthly searches of a keyword, so look for high-search words related to your product and add them to your keyword list. If you have more than one product then create a separate list for each one.


  1. Find out who you’re up against

Search optimisation is all about competition and ranking. By knowing who you are up against, and what they are doing to boost their SEO you can gain the upper hand.

Once you’ve found out the best keywords to use, search for each of them on Google and see which other businesses come up. Have a good look at the top three results, these are your competitors. What are they doing that you aren’t? What are they doing well, and how can you do it better? Review their Google listing then click through to their website. Study the placement and use of keywords and other things such as the number of words on the page. Do they link out to other pages? Do they mention location, contact details, etc? Do they have videos, affiliate logos, or testimonials?


  1. Create ‘Hub’ pages for each main keyword

For each of your keywords create a hub page. So, if you’re an accountancy business then a hub page might be book-keeping. Make the hub pages focused on the keyword but use other words from the same topic. Textoptimizer is a great tool to help suggest relevant words to include on the page.

Make sure you use a keyword in your title, description, and heading, and try to add a wide variety of content, including video, lists, tables, images as well as text as this will encourage your visitors to stay and engage with your content.

Adding FAQs (Frequently Asked Questions) to your hub page is a good way to add more relevant copy and pick up longer phrase keywords. But remember, you’re writing for people not for search engines. Readers will just get annoyed if they visit and are greeted with a page stuffed full of keywords and little else. At the end of the copy ask the reader to perform an action – Click, Signup, or Find out more.


  1. Write supporting ‘Spoke’ content for additional information

Writing additional articles for each of your hub pages will add that extra detail and gives you the opportunity to dive into specific customer questions or product detail and create a mix of helpful, topical, or product-focused content. It is also a great opportunity to capture searches from longer ‘how to’ search phrases. Just remember to link back to a hub page. WordPress plugin Linkwhisper can help you find reverent pages on your site that you can link to for extra SEO credit.

So there you have it, 4 easy ways of boosting your SEO.



Ben Kinnaird from Rather Inventive helps people get more visitors to their website with his marketing strategy. He also delivers Start and Grow Enterprise workshops on e-commerce, SEO, and Marketing.

To take part in the Start and Grow Enterprise project, you will need to complete a short joining form.