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Define Your Perfect Customer

June 14 & June 21 @ 10:00 am - 4:30 pm

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June 14 , June 21 @ 10:00 am 4:30 pm
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Make It Studios
Unit 7 Block 2, Fromehall Mill
Stroud , GL5 3EH United Kingdom
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Julie Ellison
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Do you know how to define your perfect customer, and how to talk to them? Are sales down? Has your organisation’s crown slipped and it’s up to you to restore the magic? Does it feel like there’s a gulf emerging between you and your customers and you don’t know how to fix it? Or maybe you’ve tried everything you can think of and nothing seems to be working?

Have you ever considered that your potential customers are going elsewhere – because your organisation lacks purpose and a single common story that excites, inspires, unites and motivates everyone who comes into contact with it?

In the company of other early-stage entrepreneurs, this two-day GROW level course provides straightforward tools and techniques to define your perfect customer. This will help to bring new customers into your business and to develop a meaningful relationship with them, increasing revenue and growing your business or social enterprise.

Both days of this free course will involve networking and refreshments, and you will leave with a Growth Strategy Plan to take your business forward.


Who is this course for?

  • Any early-stage Gloucestershire-based businesses.
  • Purpose-led businesses (Social Enterprise, Charity, Social Business) or social entrepreneurs.


During this essential course, you will get the opportunity to…

  • Re-establish who you are and what your purpose is so that you can build an exciting new relationship with your customers.
  • Receive tools to help you identify your ideal customer and begin to nail your purpose.
  • Explore innovative tools to identify sustainable business models that delight your customers and the planet.
  • Learn the art of Visual storytelling and tell your story more authentically and effectively on your website, on your social media profiles, for PR projects, in printed material, and for evaluation purpose.


By the end of the course you will have:

  • A Growth Strategy plan – an action plan detailing your growth strategy for your business.
  • Objectives and priorities.
  • Greater motivation and confidence.


Who’s delivering this course?

Director of Make It Studios CIC, Jules Ellison is a social entrepreneur, business adviser and educator with 15 years’ experience supporting businesses to start well and grow. An experienced trainer and educator Jules enjoys sharing her knowledge and empowering entrepreneurs to achieve the change they want to see in the world. Big interests include creativity, social innovation and sustainable development.

Rachel Savage from Brand New Story harnesses the power of storytelling to help people create brands and stories that speak from the heart, stand head and shoulders above the competition, and know their purpose. Using some of Hollywood’s not-so-secret scriptwriting tools, Rachel’s flagship two-day workshop is called Create Your Story.


Where is it held?

Make It Studios is Stroud’s newest shared workspace offers hot desking with business support, training, room hire and public classes. Based at Fromehall Mill, just a short walk along the canal path from Stroud town Centre, parking available.

Getting there: Don’t follow your Sat Nav! Turn down Lodgemore Lane and follow this road down, over the bridge, then turn right and drive down the canal path. You’ll see Make It Studios right next to the small car park.

A buffet lunch and refreshments are provided on both days. Free parking is available on-site.

*Please let us know of any dietary requirements at least 5 days before the course starts.



This course is offered by Start and Grow Enterprise, a University of Gloucestershire project with funding from the European Regional Development Fund (ERDF). Start and Grow Enterprise supports the growth of Gloucestershire-based entrepreneurs and start-ups (trading up to 3 years) through free training, events, networks and resources.


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To take part in the Start and Grow Enterprise project, you will need to complete a short joining form.