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What’s Your Purpose? How to connect with your ideal customer 2019

June 14 & June 21 @ 10:00 am - 4:30 pm


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June 14 , June 21 @ 10:00 am 4:30 pm
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Make It Studios
Unit 7 Block 2, Fromehall Mill
Stroud , GL5 3EH United Kingdom
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Julie Ellison

Do you know who your perfect customer is and how to talk to them? Have you ever considered that your potential customers are going elsewhere – because your organisation lacks purpose and a single common story that excites, inspires, unites and motivates everyone inside and outside of your organisation?

During this free two-day GROW level course, you and a group of early-stage entrepreneurs will define your ideal customer and explore how to create more meaningful connections with them. Both days include networking and refreshments – and you’ll leave with tools and techniques to take your business forward.


Who is this course for?

  • Any early-stage Gloucestershire-based businesses.
  • Purpose-led businesses (Social Enterprise, Charity, Social Business) or social entrepreneurs.


During this essential course, you will get the opportunity to…

  • Develop a new narrative that effectively communicates your purpose
  • Identify your ideal customer and build exciting new relationships with them
  • Explore sustainable business models that delight your customers and the planet
  • Embrace visual storytelling to tell your story authentically.


Your trainers

Rachel Savage from Brand New Story is an experienced writer who began her career in journalism over 20 years ago. Since then she’s worked for some of the UK’s leading brands including Orange Group & UK, the Environment Agency and Ecotricity.

Ruth Davey from Look Again is a mindful photographer, facilitator, project manager, visionary, Fellow of the Royal Society of the Arts, and mother.

Julie Ellison MBA is a business guide and director of Make It Studios, she has been supporting entrepreneurs to start well and thrive for over 15 years.


What previous delegates say…

“This course focused my thoughts and made me question the “why”. I’ve really nailed what it is that I want to achieve. It also gave me loads of confidence that I am doing well and proceeding correctly” – Michelle

“Fantastic course! It really broadened my perspective, helped me to focus on my audience, and got me thinking practically” – Wendy

“The course gave me some great insight into identifying and focusing on my business and vision. I now have greater clarity on my customer journey” – Simon


Where is it held?

Make It Studios is Stroud’s newest shared workspace offers hot desking with business support, training, room hire and public classes. Based at Fromehall Mill, just a short walk along the canal path from Stroud town Centre, parking available.

Getting there: Don’t follow your Sat Nav! Turn down Lodgemore Lane and follow this road down, over the bridge, then turn right and drive down the canal path. You’ll see Make It Studios right next to the small car park.

A buffet lunch and refreshments are provided on both days. Free parking is available on-site.

*Please let us know of any dietary requirements at least 5 days before the course starts.



This course is offered by Start and Grow Enterprise, a University of Gloucestershire project with funding from the European Regional Development Fund (ERDF). Start and Grow Enterprise supports the growth of Gloucestershire-based entrepreneurs and start-ups (trading up to 3 years) through free training, events, networks and resources.

To take part in the Start and Grow Enterprise project, you will need to complete a short joining form.