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Online: How to Build a Brand – October 2020

October 19, 2020 @ 1:00 pm - 4:00 pm

colour paint palette

Branding is important not only because it can create a memorable impression on consumers but because it communicates to your customers what they can expect from your business. You can use your brand to clarify what it is you offer that makes you the better choice, and distinguish yourself from competitors. In this How to Build a Brand workshop you’ll gain an understanding of what branding is and how you can create a strong brand for your new business.


When is the How to Build a Brand workshop?

This online workshop is being held on Monday 19th October, 1-4pm.


What will I learn?

  • What is branding?
  • Brand personality and propositions
  • How to use colour and visual language
  • How to apply your brand across different media
  • Creating a customer journey strategy.


Who’s delivering the How to Build a Brand workshop?

Leo Saunders has 20 years’ experience as a Creative Director. Leo is a creative leader with international experience and a history of delivering inspirational and innovative results. He is a collaborative communicator with an eye on the bigger picture and supports and develops his clients’ strategic vision whilst protecting and enhancing the brand. Leo is also founder and director at Tuneriver and Trustee at Strike a Light.


Where is it held?

This is an online course, held on Zoom. Get ready by Downloading Zoom to your computer. You’ll get an email to register and then a link to join the meeting. This online course involves exciting discussion, interaction, and practical activities with others in your shoes.

We’re keeping our online course numbers low to give you the best possible experience. So, make sure you book your place sooner rather than later! If the course is full, contact us on startandgrow@glos.ac.uk and we’ll add you to the waiting list.





Start-up Workshops are offered by Start and Grow Enterprise, a University of Gloucestershire project part-funded by the European Regional Development Fund (ERDF). Start and Grow Enterprise supports the growth of Gloucestershire-based entrepreneurs and start-ups (trading up to 3 years) through free training, events, networks and resources.


Tickets are not available as this event has passed.


October 19, 2020
1:00 pm - 4:00 pm
Event Category:


Access and Dietary Requirements
Leo Saunders