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*In person* How to Negotiate as a Small Business Owner – November 2022

November 16, 2022 @ 12:30 pm - 1:30 pm


Our Power Lunch sessions are short, sharp sessions where you’ll get specialised support to help you solve your business challenges. They’re full to the brim with practical information and short enough to fit into your lunch break.

Small business owners sometimes fear the thought of negotiation, but many of us practice the fundamentals of negotiations every day, be it agreeing what time our teenage children need to be home from or party or renewing our mobile contract.

The ability to negotiate is key to running a successful business. It simply trying to reach a mutual and beneficial outcome between two parties. Often described as a “Win Win”

Peter will take you through the four major steps in achieving a successful negotiation and explore some of the pitfalls and psychology around negotiation strategies and tactics.


When is the How to Negotiate as a Small Business Owner session?

This session is taking place on Wednesday 16th November, 12.30-1.30pm.


What will I learn?

Peter will focus on the four major steps in a good negotiation:

  • Good preparation. This is the foundation of good negotiations. Understanding what both parties want out of the negotiation is fundamental.
  • Discussions and information exchange. It is important to decide what information you disclose, withhold, or try and obtain during your discussions.
  • Proposals and how to get started. A good starting point is to make an offer with a condition, but a good negotiator never gives away anything without getting something in return.
  • Bargaining and finalising an agreement. Both parties may have different definitions of winning, but what is most important is reaching an agreement that both parties are happy with?


Who’s delivering this session?

Peter Jackson has over 30 years of negotiation experience having worked for some of the largest international Drinks companies including, Anheuser-Busch, Fosters and Treasury Wine Estates. For the past 7 years he has been working with a variety of small businesses and running Sales and Marketing worshops for the Prince’s Trust. He has a passion for building brands, driving sales growth and understanding consumer dynamics.


Where is the How to Negotiate as a Small Business Owner session held?

This session will be taking place at the fantastic Oxstalls Sports Park, which is a 5-minute drive from The Growth Hub at Oxstalls Campus. Continue to drive to the end of the road and you’ll find the last car park on-site. You’ll see parking meters in the car park, but parking is free of charge. The address for the venue is Oxstalls Sports Park, Plock Court, Tewkesbury Road, GL2 9DW. Please let us know of any dietary requirements at least 5 days in advance of the workshop by emailing startandgrow@glos.ac.uk.

Staying Covid-19 safe

It is advised that you carry out a lateral flow test before entering the University campus, and that you wear a mask while on campus. While these are not compulsory, they will help to keep yourself and others safe.

This Power Lunch session is taking place directly after our Entrepreneurs’ Networking morning at the Gloucester Growth Hub. If you would also like to join us in the morning and take part in our business networking event, please find more details and book your place here.




Power Lunches are offered by Start and Grow Enterprise, a University of Gloucestershire project part-funded by the European Regional Development Fund (ERDF). Start and Grow Enterprise supports the growth of Gloucestershire-based entrepreneurs and start-ups (trading up to 3 years) through free training, events, networks, and resources.


Tickets are not available as this event has passed.


November 16, 2022
12:30 pm - 1:30 pm
Event Category:


University of Gloucestershire Sports Arena
Oxstalls Sports Park, Plock Court, Tewkesbury Road
Gloucester, GL2 9DW United Kingdom


Start and Grow Enterprise
View Organiser Website


Access and Dietary Requirements
Please email startandgrow@glos.ac.uk.
Peter Jackson