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*In person* Marketing Your Start-up – February 2023
February 14 @ 10:00 am - 1:00 pm
Free
In this Marketing Your Start-up workshop, you will get an understanding of the role marketing can play in your business growth, learn how to better target potential customers, develop stronger marketing plans and discover how to find out what’s working.
When is the Marketing Your Start-up workshop?
This workshop is taking place on Tuesday 14th February, 10am-1pm.
What will I learn?
Our workshop will help you understand:
- How to develop a marketing strategy and set SMART objectives.
- How to better define and target your customers
- Explore the key elements of a powerful marketing plan
- How to review and measure the impact of your marketing activities.
Who’s delivering this workshop?
Peter Jackson has over 30 years of sales and marketing experience having worked for some of the largest international Drinks companies including, Anheuser-Busch, Fosters and Treasury Wine Estates. For the past 6 years, he has been working with a variety of small businesses and running sales and marketing programmes for the Prince’s Trust. He has a passion for building brands and understanding consumer dynamics.
Where is it held?
This workshop is held on the first floor of The Growth Hub in Gloucester; a centre of support and learning for growing businesses, based at Oxstalls Campus at the University of Gloucestershire.
This venue is fully accessible. Lunch and refreshments are provided, and parking is available on-site (for £2.55 for the day by card). Please let us know of any dietary requirements at least 5 days in advance of the workshop by emailing startandgrow@glos.ac.uk.
Staying Covid-19 safe
It is advised that you carry out a lateral flow test before entering the University campus, and that you wear a mask while on campus. While these are not compulsory, they will help to keep yourself and others safe.
What do people think?
Peter has helped us understand more about our customers: what we really know about our them, why are they buying from us, and importantly, how can we influence them to buy more.
Tobias Thorpe, Managing Director, ReRun Streetwear.
Growth Workshops are offered by Start and Grow Enterprise, a University of Gloucestershire project part-funded by the European Regional Development Fund (ERDF). Start and Grow Enterprise supports the growth of Gloucestershire-based entrepreneurs and start-ups (trading up to 3 years) through free training, events, networks and resources.
