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Online: Digital Marketing – December 2021

December 13 @ 10:00 am - 1:00 pm

laptop with marketing on screen


December 13
10:00 am - 1:00 pm
Event Category:


Access and Dietary Requirements
Ben Kinnaird
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In this Digital Marketing for your Start-up workshop, you’ll get an understanding of the role online marketing plays in your business’s growth, pick up tactics for attracting more of your ideal customers, start creating powerful marketing messages, and learn how to find out what’s working.


When is the Digital Marketing workshop?

This online workshop is taking place on Monday 13th December, 10am-1pm.


What will I learn?

The Digital Marketing for your Start-up workshop will help you understand:

  • How to find the right people to become your customers
  • Build a customer persona
  • Engaging your audience with stand-out content
  • Measuring and improving your performance
  • Strategies to make time for marketing every day.


Who’s delivering this Digital Marketing workshop?

Ben Kinnaird, founder of Rather Inventive. Ben has over 20 years of experience working with small businesses to global enterprises in marketing and web design. He’s covered a lot of ground, learned from his failures. Ben also produces a marketing podcast interviewing smart and opinionated people, writes a blog with useful content, and works with Fastershire, providing business advice to over 150 companies in Herefordshire and Gloucestershire, giving him an incredible wealth of market information.


Where is it held?

This is an online course, held on Zoom. Get ready by Downloading Zoom to your computer. You’ll get an email to register and then a link to join the meeting. This online course involves exciting discussion, interaction, and practical activities with others in your shoes.


What do people think?

Ben provided helpful and easy-to-follow advice. The latter is very important for me! He is clearly very knowledgeable.

Abi McPherson

Ben was really engaging, and ran a fun and informative session around e-mail marketing. I left feeling motivated and positive with lots of ideas whirring around my mind! I’ve already actioned a couple of them. Thanks Ben.

Laura Duggal




Growth Workshops are offered by Start and Grow Enterprise, a University of Gloucestershire project part-funded by the European Regional Development Fund (ERDF). Start and Grow Enterprise supports the growth of Gloucestershire-based entrepreneurs and start-ups (trading up to 3 years) through free training, events, networks and resources.


8 out of 18 available Digital Marketing workshop ticket

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To take part in the Start and Grow Enterprise project, you will need to complete a short joining form.