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Online: Get Blogging in 2023!
February 22 @ 12:00 pm - 2:00 pm
Free
Blogging isn’t dead. It has evolved into an important part of a much larger picture – CONTENT MARKETING.
If you want your website to be a powerful sales tool, then your focus should be on the content you are creating and ensuring this is set up correctly for the search engines to find and rank it.
The problem with most websites is the content!
It should:
- Speak to your ideal customer to lead and signpost them with an engaging experience.
- Include engaging content to help the prospect see you can solve their problem
- Be aligned right keywords to come up in the search engine organic results.
- Be measurable to understand which content is performing.
- Have consistent, relevant content added frequently.
In this practical workshop together, you will map out a blog article for your business.
When is the Get Blogging in 2023 workshop?
This online workshop is taking place on Wednesday 22nd February, 12pm-2pm
What will I learn?
- We will start with the benefits of blogging for a small service business with a website.
- Researching, mapping out and writing tips.
- How to use AI tools appropriately.
- A checklist of dos and don’ts.
- Leave with a blog ready to write and get on your website.
Who’s delivering this Get Blogging in 2023 workshop?
Natalie Alsop is the founder of www.engaging-content.com and is a Content Marketing Consultant + Website SEO Expert with over 20 years’ digital marketing experience. She is passionate about helping service businesses, consultants and coaches make their websites more visible to attract the right leads magnetically through the power of SEO and content.
“When I was studying my degree in Multimedia and Computer Science, my favourite module was ‘Human Computer Interaction’. So having ended up doing and teaching Content Marketing is appropriate. I love the psychology behind creating great content as well as how to technically make it work for your website.
For many years I was a web designer and can empathise with the struggles a small business has when it comes to their website not performing.
Having a creative eye and a technical head (I love both equally) allows me to bring the human / robot element of a website together in an easy-to-understand way.
Where is it held?
This is an online course, held on Zoom. Get ready by Downloading Zoom to your computer. You’ll get an email to register and then a link to join the meeting. This online course involves exciting discussion, interaction, and practical activities with others in your shoes.
What do people think?
“EVERYTHING FITS – THE FOUNDATIONS ARE RIGHT…”
“The end result of everything just feels so right. And Natalie’s experience, support, and creative side hugely helped me achieve things I couldn’t by myself.
Karen Sutton
The Widow Coach“I’VE ALREADY BROUGHT MORE CLIENTS ON BOARD…”
“What stands out is getting the clarity and direction. I now approach new clients with a clear strategy for what I offer and why! I’ve already brought more clients on board.”
Ally Benbow
Get Stocked Limited“I’M FEELING MORE CONFIDENT ABOUT MY WEBSITE…”
“Your programme helped me to get clear on who I want to work with. It’s helped me to get my blog and social posts more focused and for my time to be put into the most productive areas.”
Nik Bisbey
Hypnotherapist + Coach
Our workshops are offered by Start and Grow Enterprise, a University of Gloucestershire project part-funded by the European Regional Development Fund (ERDF). Start and Grow Enterprise supports the growth of Gloucestershire-based entrepreneurs and start-ups (trading up to 3 years) through free training, events, networks and resources.
