Online: Market Research – Make Better Business Decisions – September 2021

Market Research is an incredibly powerful tool for anyone looking to start or grow their business. Understanding your market, what customers want and how you compare with your competitors, allows you to avoid expensive mistakes further down the road. The insight gained can make you more competitive, more profitable and help you both attract and retain customers.

When is the Market Research workshop?

This online workshop is being held on Thursday 9th September, 10am-1pm.

What will I learn?

• How to use market research to refine your proposition and set your prices.
• What the difference is between qualitative and quantitative research and when best to use each type.
• The different ways to research competitors.
• The five steps to a successful research project.
• How to make the best possible use of customer surveys.

Who’s delivering this Market Research workshop?

Darren Stevens’ first job in Marketing was in 1985 when he joined Bang & Olufsen (who then had their UK headquarters in Gloucester), as an Assistant to their Market Research Manager. Ever since Market Research has been part of his working life. Now Managing Director of Prestbury Marketing a business he established in 2010, he helps his clients with customer surveys, competitor reviews and research new markets, all as part of the wider marketing service that they provide.

What do people think?

Darren is a pleasure to work with and his marketing knowledge is second to none.

Luke Saunders, Cheltenham Town Football Club after advising the Club on a major survey of its fans.

Darren is a pleasure to work with, always delivers above and beyond expectations, and is someone I would have no hesitation in working with again and recomending to others.

David Owen, Chief Executive, GFirst LEP.

Where is it held?

This is an online course, held on Zoom. Get ready by Downloading Zoom to your computer. You’ll get an email to register and then a link to join the meeting. This online course involves exciting discussion, interaction, and practical activities with others in your shoes.

Growth workshops are offered by Start and Grow Enterprise, a University of Gloucestershire project part-funded by the European Regional Development Fund (ERDF). Start and Grow Enterprise supports the growth of Gloucestershire-based entrepreneurs and start-ups (trading up to 3 years) through free training, events, networks and resources.