Online: Marketing your Start-up – October 2020
October 21 @ 1:00 pm - 4:00 pmFree
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In this Marketing your Start-up workshop you’ll get an understanding of the role marketing plays in your business’s growth, pick up tactics for attracting more of your ideal customers, start creating powerful marketing messages, and learn how to find out what’s working.
When is the workshop?
This online workshop is taking place on Wednesday 21st October, 1 – 4pm.
What will I learn?
This Marketing your Start-up workshop will help you understand:
- How to set marketing objectives and targets
- How to create customer profiles and target them
- How to create powerful marketing messages
- What a coherent mix of marketing tactics looks like for your business
- How to review and analyse your efforts.
Who’s delivering this workshop?
Sam Copland has 20 years of industry experience in both public and private sector marketing. Sam ran a creative agency for over 10 years before going on to help Superdry become the global fashion brand they are today. Following on from that, he managed the marketing for the Business School at the University of Gloucestershire before becoming a Lecturer in the subject.
Where is it held?
This is an online course, held on Zoom. Get ready by Downloading Zoom to your computer. You’ll get an email to register and then a link to join the meeting. This online course involves exciting discussion, interaction, and practical activities with others in your shoes.
What do people think?
The support the group received on each business’s USP was extremely helpful. The workshop was customised to our individual needs, and the information I learnt helped me to re-work my business plan.
This insightful workshop pushed me to think deeper on various aspects around marketing my business, which was a real benefit. Drilling down to find our true client base was done in a way that was effective and productive. This is often a difficult subject but I’ve come away with greater understanding and clarity.
Growth Workshops are offered by Start and Grow Enterprise, a University of Gloucestershire project part-funded by the European Regional Development Fund (ERDF). Start and Grow Enterprise supports the growth of Gloucestershire-based entrepreneurs and start-ups (trading up to 3 years) through free training, events, networks and resources.